Featured Case Studies
These projects show how I turn disconnected data, manual processes, and unreliable reporting into production systems that support revenue and better decisions.
The client details are anonymised, but the problems, technical decisions, and rounded impact figures come from systems I shipped and maintained in production.
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Automated Repeat Revenue Engine
£5M+ in attributed repeat revenue supported during active co-ownership.
Strengthened an automated customer-reminder journey with self-healing product coverage, stable events, and end-to-end monitoring.
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Product Launch Profitability System
14k+ orders made measurable with 99.97% cost coverage.
Connected supplier, bundle, packaging, shipping, and order data so leaders could see the true economics of a new product line.
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£50M+ in advertising spend matched to product performance.
Replaced broad proportional allocation with campaign-level product attribution and consistent multi-currency reporting.
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5,000+ weekly operational actions made visible.
Rebuilt time-aware reporting so managers could see real workload, throughput, completed work, and overdue activity.
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Five demographic views made reusable and self-service.
Turned difficult survey exports into governed analysis for single-select, multi-select, and demographic comparisons.
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5,000+ inbound contacts reconnected to the orders they concerned.
Repaired the matching path between customer contacts and orders so service demand could be measured more accurately.
What these projects demonstrate
- End-to-end ownership from business problem to production delivery
- Clear separation between measured impact and personal contribution
- Data systems designed for reliability, auditability, and ongoing maintenance
- Architecture and reporting that non-technical teams can use to make decisions
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