The One With The Reorder Reminders
In LOST, when the islanders break into "The Hatch," they are alerted every 108 minutes to enter a specific sequence of numbers — 4 8 15 16 23 42 — and press the "Execute" button to prevent the world from ending.
Analytics
How to Count a Person Exactly Once
It's still just one Naruto.
Last week on Obi The Explorer, I covered a data pipeline built on Fivetran that turns every Typeform survey into a single reusable set of models, rather than a fresh CSV and a fresh script every time. You can read all about it here. Everything was rosy until a survey came through and exposed weaknesses in the modelling. This post explains why counting people isn't the same as counting answers, what had to change in the models to fix it, and how getting it right ended up mattering well outside the warehouse.
Why We Stopped Rebuilding Survey Analysis From Scratch Every Time
Our own Groundhog Day.
At my current company, we run patient feedback surveys, clinical intake forms, and stigma studies through Typeform. Think teams across multiple markets and functions. The same way any company interested in providing its customers with the best possible experience would. For the uninitiated, Typeform is a form builder that lets businesses collect data people want to share. It's easy to use, customisable, and it's great. (Not a sponsorship wink wink).
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