Automated Reporting
Replace manual CSV exports and spreadsheet updates with reporting that runs itself.
From manual flows
to systems that
run themselves.
I build end-to-end data and AI systems for SMEs, turning messy spreadsheets and data into automated pipelines and real-time insight.
Hi, I’m Obi, I build efficient systems that replace manual work
I learned this by shipping it for real, inside a regulated data environment, not from a course.
- Still exporting CSVs by hand every morning before anyone can make a decision?
- Waiting a day for numbers that should take five minutes?
- Got three tools that don’t talk to each other, and someone stitching them together manually?
- Know there’s a smarter way to run this but no one on your team has time to build it?
- Tired of “AI” pitches that are all deck and no delivery?
What I help automate
Every engagement ends with a system that runs itself, not a report you have to maintain.
AI Workflows
Classify, flag, route, and summarise work automatically so teams can act faster.
Data Pipelines
Connect every tool into one place, so you always know what's happening, not just what happened.
Major Wins
A snapshot of production systems I’ve built and improved across revenue, operations, and decision-making.
£5M+
Repeat revenue supported
Co-owned and safeguarded the automated customer journeys behind more than £5M in attributed revenue during the period I maintained them.
14k+
Orders made commercially measurable
Connected missing cost and margin data for a new product launch, giving leaders a reliable view of revenue, profitability, and unit economics.
£50M+
Marketing spend matched to the products it promoted
Rebuilt attribution so campaign spend could be linked directly to product performance, improving budget and profitability decisions.
5k+
Weekly operational actions made visible
Historical queue reporting was rebuilt to expose real workload, throughput, and overdue work.
Featured projects
Six production systems with measurable impact across revenue, profitability, marketing, operations, and customer insight.
Automated Repeat Revenue Engine
Co-owned and safeguarded automated customer journeys supporting £5M+ in attributed repeat revenue, with monitoring and fixes that kept reminders accurate and reliable.
Product Launch Profitability System
Connected supplier, bundle, and operating costs so 14k+ orders could be measured accurately for revenue, margin, and unit economics.
Marketing Attribution Engine
Rebuilt attribution across £50M+ in advertising spend, matching campaigns to the products they promoted and converting every market into a common currency.
Operations Control Tower
Rebuilt time-aware reporting to make 5k+ weekly operational actions visible across workload, throughput, and overdue work.
Survey Intelligence Platform
Turned difficult survey exports into reusable self-service analysis across five demographic views and multiple question types.
Customer Contact Intelligence
Reconnected 5k+ inbound contacts to the orders they concerned so service demand could be measured and compared more accurately.
How an engagement runs
Five steps from first call to a system your team relies on.
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01
Intro call
We talk through the problem. If I’m not the right fit, I’ll tell you.
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02
Plan
We agree on what I’ll build, how it fits your systems, and what success looks like.
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03
Build
I build with your real data and tools. You see working software in the first weeks.
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04
Test
Before anyone depends on it, I test the system against real cases and prove it’s reliable.
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05
Ship & support
I ship to production, hand over the docs, and stick around to keep it improving.
Ready to automate the work slowing your team down?
Let’s talk about where manual work is costing you the most, and how to remove it.
Book free call →